The concept for this project was to explore hand-generated character design and typography.
I chose NZ ferns as a background for the NZ Pilsner, a USA flag was the inspiration for the American Pale Ale and the German flag was behind the coloring of the hefeweizen branding. I created a special font that was elegant and had a hand-drawn feel, to go with the theme of hand-crafted
beer. Watercolor paint was used as opposed to acrylic as I wanted the splashes to convey a refreshing feel.
beer. Watercolor paint was used as opposed to acrylic as I wanted the splashes to convey a refreshing feel.
Logo Concepts.
